Rhetorical Analysis The Audi Advertisement - 1903 Words

Introduction When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical†¦show more content†¦Don’t bother – they’re here†. The commercial starts on an empty street with a man and woman clown getting into their old, beat up clown car. The car is deemed to be funny because of the clo wn car styling with colorful stripes, horns and mismatched door panels. The clowns then proceeded to release the emergency brake and then start honking each other s noses and laughing. As their car rolls down a hill, they keep laughing and not noticing the danger that they are about to be in by rolling in neutral down a hill. Right as they get to the bottom of the hill, a brand new Audi Starts to back out of their garage. Because Audi is trying to display all their new technology, The car immediately automatically breaks because it sensed an object behind it (which is the clown car rolling by). The next instance of clowns we see is a clown in another beat-up old car trying to put on his makeup while driving And behind this car drives a brand new Audi SUV. The clown is playfully applying his makeup then slams on his brakes which causes the Audi’s automatic braking system to then brake, avoiding an accident. The commercial then cuts to a bus filled with clowns. They are throwi ng around pie and goofing around in the back, while one of the pies strikes the bus driver causing him to be temporarily blinded. Doing so, he blindly tries to turn into the next aane where a brand new Audi A4 is passing. Due to Audi’s steering technology and quality handling, TheShow MoreRelatedEssay On Gender Inequality1137 Words   |  5 Pagesto say that everyone is completely equal but sadly that is not true. In the past several years you have probably heard a lot about gender inequality. In 2014 statistics have shown that women make around 79 cents to a man’s dollar. Through a rhetorical analysis of Audi’s 2017 Super Bowl commercial ‘Daughter’ they inform their buyers of the gender inequality around the world and to inform them that they are a fair and equal company when it comes to its employees. Not only that but to show support toRead MoreAnalysis of an Audi Car Advertisement Essay1373 Words   |  6 PagesAnalysis of an Audi Car Advertis ement Advertising is a media form which aims to seek huge influence over its audience in order to sell the product that they are promoting. Advertising is a complicated and extremely difficult business where many different people have to work long and hard in order that the viewer wishes to purchase their product once he has seen it. Adverts are made in advertising agencies